RIVVI — automotive social network redesign

Reels ran in a non-standard split layout — photo on top, author selfie below. Users expect full-screen vertical video and the split created a cognitive barrier. Catalogue: the search bar overlapped content. Garage greeted with an empty state and a lonely button; the value of the section wasn’t legible — it was unclear why a user should add a car. Profile showed "0 publications" instead of a reason to come back. Feed used generic post cards; the car photo and the classified price lived on different screens — that broke the path from inspiration to a deal. Menu was a flat list of 12 items without grouping or hierarchy. Add-a-car opened a bare VIN field with no explanation of what happens next.

We turned the empty state into an auto-cockpit: portfolio value of all cars with month-over-month delta, a maintenance reminder, status tabs, cards with mileage, valuation and quick actions. Add-a-car got a VIN scanner with corner-frames and an animated scan line, manual entry as fallback, and a "what will happen next" checklist to dissolve the anxiety of the first step.