Commercial platform for a premier Miami children-event agency. Complete UX/UI redesign and architectural migration of the website, a scalable component design system, and a navigable tagging structure for a 50+ character database — staging for full booking integration.
https://madmonkeys.events/What users see. Identity, motion, UI craft, copy.
A scalable component-driven design system for a 50+ character database. Tags-as-navigation cross-link characters and show programs so a parent moves from "Spider-Man and a Princess" to "Frozen Birthday" in a single tap. The visual language sets the agency apart from the standard balloons-and-bouncy-castle aesthetic of the segment.
What holds it up. Architecture, contracts, infra, latency.
Intuitive user flows mapped from first visit to booking intent. A tagging schema designed for cross-discovery between characters and programs — the deeper a session goes, the more relevant the next click becomes. Architecture explicitly prepared for a booking integration as a next phase.
We designed intuitive user flows, created a scalable component-based design system, and implemented a convenient tagging structure for navigating a database of over 50 characters. This streamlined all content and prepared the project for future booking-functionality integration.