"Coals & Branches" — open-fire restaurant

The restaurant cooks rare-cut alternative beef on live coals of apple, oak and cherry, with a chef’s philosophy built around three woods, each with its own burn temperature and character of smoke. The brief: make a site that works as a first impression for a premium-segment restaurant — five seconds to read the character (brutal, noble, craft) and then a target action: book a table or join the loyalty programme. Plus an infrastructural ask: a dynamic "offers" block that the restaurant can edit without developers, plus an internal menu page with interactive navigation from the homepage.

Four vertical columns — Open Fire, Raw Steel, Bar & Smoke, Wine Library — that expand on hover in a film-exposure manner. The hovered column reveals a description, the background catches fire from below, the icon lifts. Click — autoscroll into the corresponding section of the menu. Simple as a gesture, theatrical as a UX move.