OG Jewelers — digital flagship

The client wanted to walk away from the templatised jewellery aesthetic (dark background + gold text + stock photography) and design an experience that feels like editorial content from Hodinkee — not yet another Shopify variant. At the same time it had to keep commercial functionality: a catalogue, the live auction status, a request for private viewing. So we built it as a single-page digital flagship on Next.js 14 with three layers — immersive 3D hero, editorial composition, commercial layer.

Animated count-up statistics — 17+ years, $24M+ volume, 12 400+ pieces sold — give the numbers weight at the moment of scroll. An infinite marquee strip with haute horology brands — instant credibility cue. Cursor-following radial sheen on every Bento card — almost imperceptible, but creates a sense of premium. Film grain at 5% overlay. Live-indicator pulse synchronised across the page. Vignette + radial gradient on the hero, focusing attention on the 3D and the headline.