PRIDE — private security with a tactical HUD

PRIDE is a real ops organisation — 562 objects, 397 staff, seven regions. The brief: stop being positioned beneath the firm’s actual category by stock-photo blue-gradient sites and start signalling level on the first screen. We departed entirely from standard security-segment aesthetics and built the visual language from tactical HUD references — a stylistic register the audience already reads from games and modern operations cinema. It works on two layers: emotionally it reads as "serious", and functionally it structures the content through HUD markers, angle brackets, monospace technical captions, and live telemetry.

A three-step risk analyser — object profile → risk vectors → geography. The selection returns a 0–10 score with traffic-light coding (cyan-LOW, amber-MEDIUM, orange-HIGH) and a concrete service recommendation with deployment time and team size. To the left of the form — a rotating wireframe icosahedron on Three.js, symbolising that nothing is sent to a server. Engagement device and trust device in one.